The district is managed though the Bayou Road Business Association (BRBA), a collaborative initiative comprised of business and property owners as well as eligible stakeholders focused on maintaining and improving the commercial corridor. The Bayou Road business corridor is bound by North Broad St, to Esplanade Ave, to Tonti St, to Bayou Rd, to North Dorgenois St, to Columbus St, and back to North Broad. The BRBA is supported in partnership with Broad Community Connections.